Important Functions that Boost Usability of Your E-commerce Web Development
E-commerce is a competitive field. Your rival is only a click away. If your customers are not satisfied with your website experience, they will fetch for better options on your competitor’s e-commerce website. So make sure your e-commerce website is as user-friendly as possible.
1. Concentrate on Sign Up and Buttons Call To Action Buttons
Avoid lengthy form for registration or sign-up. As an e-commerce website, you won’t really need to know the customer’s detailed work information, their family, etc. To begin with, just an email address and password for log-in will do. Also, do not underestimate the power of the call to action button as this will not only enhance site usability, it will also prompt customers to quickly take the desired action and build higher conversion rates. Make sure these call to action buttons pop out and are evident.
2. Allow Purchases without Registration
Online shoppers hate long tedious registration processes before finalizing their purchase. Your website must allow guest users to check out their products without the registering and filling lengthy forms. You may ask them later on if they wish to sign up for making their next purchase on your website easier. This increases sales, improves customer retention and decreases cart abandonment.
3. Offer the Search Functionality
The E-commerce Web Development industry is highly advanced today. Customers don’t need to endlessly scroll pages to get to a specific product. Search functionality helps them find what they seek, making their shopping experience quick, satisfying and fruitful. A search bar is highly recommended for e-commerce website due to their nature of offering thousands of products under diverse categories.
4. Use Breadcrumb Navigation
While placing orders, consumers have to know where they are in their buying process. They ought to know how many steps they have completed, and how many are yet to come. Without the breadcrumb navigation, your customers will get bored and feel your shopping procedure takes forever to finish, pushing them closer to just abandoning their purchases midway. Also, using breadcrumb navigation allows customers to go back a step to edit any mistakes they may have made so they don’t have to start over from scratch.
